How AI is redefining Email marketing in 2025

There are 4.48 billion email users around the globe, and it is expected to make a new record of 4.59 billion in 2025 and 4.73 billion in 2026. Surprisingly, email is the preferred marketing channel by 81% of companies worldwide (with reference to Forbes). With such a massive user base, AI in email marketing is expected to redefine the future with the right audience targeting, personalisation assistance, automation, and more in 2025. From predictive analytics to audience segmentation, dynamic content creation, email scheduling, and reporting, AI (Artificial Intelligence) is going to improve the results at every stage. However, to leverage the utmost benefits of AI tools for email marketing, we need to understand their role, reasons for popularity, and best practices. In this blog post, we will learn about top email marketing AI tools, along with some case studies. We will also learn to ease email marketing lead generation to increase open rates, engagement, and CTR and boost future outcomes. Understanding The Role Of AI in Email Marketing What Is AI in Email Marketing? AI in email marketing is the use of tools with strategies to simplify the process while improving communication with your recipients. Tools based on machine learning, artificial intelligence, NLP (Natural Language Processing), and other advanced technologies help you in several ways, including; Segment your audience list Create personalised email copies Automate mailing sequences Schedule emails at the appropriate time Speed up the bulk data analysis process Understand user behaviour for remarketing Why AI Is Essential In 2025? AI helps to simplify audience segmentation, personalize content, track customer behavior, analyze customers' data, and improve workflow in several means. Earlier, email marketers had to perform with limited information when sending the emails. Let’s have a look at email history to understand the necessity of AI in shaping the future of email marketing. In 1971, the world's first email was sent by Raymond Samuel Tomlinson through the ARPANET computer network. In 1997, only 0.17% of the world's population was using email. Nearly 10 million email users were there in 1997. In 2008, email users hit a record of over one billion for the first time in history. In 2024, close to 56.8% of the total world population was using email. Nearly 4.48 billion email users were there in 2024. Nearly 4.59 billion email users are predicted to be there in 2025, and 4.85 billion in 2027. Continuously increasing email users opens up a huge opportunity for B2B businesses to reach their prospects through personalised communication. Here, AI in email marketing helps you predict audience preferences, create the most relevant content, and determine the ideal email-sending times. It identifies the new consumer trends and adopts them. How AI Empowers Marketers? AI and machine learning help the sales team and marketing agencies to work faster and smarter in several ways. Personalisation at Scale: It adjusts the emails for each recipient based on their behaviour, preferences, and purchase history. Save Time: AI tools for email marketing can automate repetitive tasks while maintaining relevancy to consumer preferences to boost conversions. Content Optimisation: AI-powered email tools can analyse and suggest changes, including subject lines, body text, offers, recommendations, CTA, and visuals to suit every audience segment. Maximise Open Rate: AI analyses historical engagement and predicts the right time to send emails, which increases open and click-through rates. Increased ROI: AI email marketing tools help you enhance deliverability for frequent mailing, which results in stronger engagement and improved ROI. Cost Reduction: AI tools help you automate routine tasks that run around the clock without human intervention. It helps you reduce the amount associated with manual email marketing efforts and resources. Why Marketers Are Adopting AI In Email Marketing AI has the potential to ease your lead generation email marketing as it helps you attract customers with landing pages, forms, and unique content. Through its customised email content, it can optimise customer engagement. The targeted customers can be nurtured through different strategies like email campaigns, predictive analytics, and content tailored to their interests and behaviours, which can improve lead generation. AI-powered Tools For Smarter Email Marketing Campaigns Email marketing AI tools help you segment, personalise, automate, track performance, and make essential changes in your strategy. GetResponse, ConvertKit, and HubSpot are a few frequently used and popular names for lead gen email marketing. These tools can benefit the sales team and digital marketing professionals by allowing them to send emails, track customers' journeys, and increase engagement. AI Tools For SaaS Companies MailChimp, HubSpot, Zapier, Microsoft Power BI, and ActiveCampaign are a few frequently used AI tools to manage, market, and streamline SaaS businesses. It allows you to streamline the employee onboarding process by automating routine tasks, personalising training experiences, monitoring product usage, automatically sending alerts or reminders to inactive users, and much more. AI Tools For Outbound Campaigns Hunter.io, La Growth Machine, and Instantly are a few renowned AI tools for email marketing lead generation that help you streamline outbound email marketing and cold outreach. These tools allow you to find ICP, automate deliverability, improve engagement, nurture leads, and track data with CRM integration. They help you with qualified lead gen email marketing and streamline your marketing with improved ROI. Strategies To Leverage AI In Email Marketing AI For Email Segmentation Using Email marketing AI tools you can segment your audience and analyse their activities and interactions with your offerings. To do the same, you can compile your potential leads from CRM and other sources and then clean them to prevent sending spam emails. Further, you can integrate dynamic tags for variable inputs and make automated rules to personalise each mail copy, followed by the user’s analysis. Improving Email Performance With AI AI in email marketing can be effective in improving the performance of open and click-through rates. You can use ChatGPT or other AI-powered copywriting tools to craft engaging subject lines following data history. Such AI tools for email marketing will help you increase open and click-through rates while creating unique content for every individual. Lead Generation With AI An effective Email marketing lead generation strategy is a combination of engaging email campaigns with actionable insights. However, optimising conversion over time is required to turn your marketing effort into a profitable venture. The AI-driven insights help you fine-tune marketing strategies by targeting and turning potential leads into paying customers. It builds trust and improves ROI by offering value over time. Success Stories: How AI Is Transforming Email Marketing Case Study 1 - SaaS Company The best example of email marketing for SaaS is Canva, which offers online graphic design solutions. The company was facing challenges in encouraging and re-engaging its existing users, followed by design history and other activities recorded on its platform. With the implementation of AI tools and the sending out of personalised emails, Canva has witnessed improved outcomes, with 67% paid users and over 130 million active users. Case Study 2- Marketing Agency WebFx is a digital marketing agency that has built-in AI tools for email marketing. It has enabled multiple businesses to create campaigns that resonate with their targeted audience. By analysing historical data and sending personalised emails using AI, they achieved an increase in their sales by 14%. Case Study 3 - Outbound Email Campaign Hubspot leveraged the best AI tools for email marketing to automate the emailing system while empowering the platform to make changes in the content in the middle of the distribution. Whether it is spelling mistakes, broken links, wrong dates, or something else, content can be changed in bulk. The integration of these features resulted in improved deliveries of outbound email marketing, increased open rates, boosted click-through rates, and retained subscribers for HubSpot. The Future Of AI in Email Marketing For Your Business It is important to be updated with the emerging trends of AI in email marketing through predictive analytics. Use the customers’ historical data involving machine learning and AI algorithms to analyse future outcomes. You must use AI in email marketing, which has the ability to forecast customers' behaviour, preferences, and engagements to generate dynamic content in bulk. When you are approaching omnichannel marketing, AI makes it easier to centralise your data. It helps you optimise your marketing funnel by reaching users in multiple ways. You can create effective messages and send SMS, push notifications, or emails to be connected and simplify your lead generation in email marketing. Preparing Your Business For AI Adoption Here are a few of the best actionable steps where AI tools for email marketing help you optimise clicks, ROI, and revenue. Practice advanced audience segmentation Focus on dynamic content creation. Set automated rules for email sending Follow regulations to prevent spamming Interconnect data sources with CRM Calculate KPIs to measure success Periodically analyse performance Follow trends to forecast users’ actions Continuously improve your marketing strategy. Be Future Ready With AI-powered Email Marketing AI in email marketing helps you focus on high-value targeted client by tracking their interests, past purchases, browsing history, and other activities. AI tools for email marketing and lead generation are becoming more advanced and effective, and will set new standards for customer engagement and ROI optimisation in 2025. Get in touch with Prospectoo today.