How To Build Cold Calling Lists Using LinkedIn?

If you are a finance, SaaS, consultant, or other B2B or B2C marketer, your ultimate goal is to reach the targeted customer and boost sales. You might have faced challenges such as poor quality data, finding qualified leads, and, most importantly, time management. So, to tackle these hurdles, building an effective cold calling list is important for your business success. Where can you find reliable sources of data for cold calling? Well! With a vast network of over 700 million users, LinkedIn can be an ideal platform for you to find qualified leads using the advanced search feature, LinkedIn Chrome extension, along with LinkedIn Sales Navigator to enhance your cold calling efforts. A recent study conducted by HubSpot reveals that 62% of sales professionals rely on LinkedIn as a primary source for cold calling lead generation. Also, 43% of marketers said that email marketing helps them achieve the highest ROI compared to any other medium. If you want to leverage the utmost benefits of LinkedIn to build your outbound cold calling list, read this blog post till the end. Common Challenges In Building A Cold Calling List 1. Finding Qualified Leads When you are building a cold calling list, finding qualified leads is a significant hurdle in cold calling marketing. There comes a difficulty in identifying prospects who are industry-focused and perfectly match your ideal customer profile (ICP). You may also get outdated or incomplete data on prospects, assessing lead quality and staying up-to-date on lead information. This leads to poor outcomes, wasting time and resources on prospects that aren’t a good fit. 2. Data Accuracy In preparing cold calling lists, outdated or incomplete data can lead to wasted sales outreach efforts, thereby reducing success rates. You get stuck in finding accurate numbers from numerous customers connected with your LinkedIn profile. If you randomly choose contact details to make cold calls, then this significantly affects your reputation and causes you to miss opportunities to connect with key decision-makers and industry influencers. 3. Time Management Building data requires hours of preparation and time to connect with professionals. If you manually build a list without the right strategies or using appropriate tools, it can hinder productivity and affect sales campaigns. Thus, you need to research the right prospects who are deeply interested in your product and services to achieve success in the cold calling lead generation process. The right strategy and tools can help you reach your business goals. Here, LinkedIn is the best tool for building an effective cold calling list. How To Use LinkedIn to Build An Effective Cold Calling List 1. Using LinkedIn Profile Leverage LinkedIn profiles and their advanced search tool to identify ideal prospects and execute effective cold calling campaigns. You can filter results by location, industry, company size, job title, and other parameters to get authentic contact details. You can further look for professionals who can significantly match your ideal customer profile and sector focus. You can also use LinkedIn's "Who Viewed Your Posts" feature to save leads to a list and keep details in a spreadsheet. 2. Leverage LinkedIn Sales Navigator LinkedIn Sales Navigator is a powerful resource for enhancing and warming up cold calling strategies. You can use its advanced search feature to find leads on specific criteria like; Job title Location Company size Industry Seniority level, etc. You can also use the LinkedIn lead recommendations feature that suggests potential leads based on your search history and preferences, making it easy to get valid lists of cold calls. Afterwards, search for decision makers, gather their contacts, and verify the data. Then, prepare the lists with updated data and add them to your targeted prospectus. You can even use sales tools to optimise your cold calling list further and enhance your marketing productivity. Tips For Qualifying Leads On Your Cold Calling List 1. Researching Prospects The first step to gather qualifying leads in your cold calling list is to research the ICP and prospects deeply. This means that you must manually review company websites, check their social media presence, look for current data on LinkedIn, look for information about the company in the news, and use sales intelligence tools like Prospectoo to gather data. This will be helpful in outbound cold calling, where you can generate interest from people who have previously not considered your product and services. 2. Prioritising High-Value Leads After researching prospects and gathering relevant leads for your account, prioritizing the essential high-value leads is important for effectively building a cold calling list. You should segment prospects by identifying decision-making authority, looking for trigger events, assessing company size and revenue, evaluating industr`y and job function, and overall looking for prospect engagement. Once you have prioritised the leads, follow up, ask questions to know the goals and challenges, evaluate the budget and timeline, and understand the decision-making process of target customers. Conclusion: Start Building Your Cold Calling List Today By now, you are clear about the challenges of building a cold calling list, strategies for leveraging LinkedIn to find high-quality leads, and tools like Prospectoo that can help you get started. From identifying the ideal customer profile and leveraging a sales navigator to researching prospects and prioritising qualifying leads, there are many steps that help you build effective cold calling lists. Don't let cold calling lead generation hold you back from achieving your sales outreach, and extract LinkedIn leads at scale. Get connected with Prospectoo and sign up for a free trial with 1000 credits to start creating your qualified cold calling list today.